Courage and clicks: why controversy works

Controversy and click-bait still cut through. That’s the perhaps unpalatable truth revealed by recent Newsmodo research. Their top performing articles were those with headlines that got “a rise” out of some audiences, making them click through. “It’s critical that all pitches include a ‘controversial’ headline that has the reader click through, but the article itself […]

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Video length: the debate

There”s a lot of debate about “how long is too long?” when it comes to digital video length. A lot of research points to viewers having maximum 45-second attention spans, or even less. You”ll find any amount of marketing blogs urging “the shorter the better”. Amid this, Facebook came out and said it was focusing […]

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