When Buzz Aldrin visited Sydney in 2010, we interviewed him for Sky News Business.
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Author: lisacc
Courage and clicks: why controversy works
Controversy and click-bait still cut through. That’s the perhaps unpalatable truth revealed by recent Newsmodo research. Their top performing articles were those with headlines that got “a rise” out of some audiences, making them click through. “It’s critical that all pitches include a ‘controversial’ headline that has the reader click through, but the article itself […]
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The importance of humour and wit
Why writers should embrace humour A submissions editor for a literary journal recently revealed on Reddit a list of submissions that editors get sick of reading, as well as things they want to see in submissions. One of these was humour: Humour/wit: there is almost a complete lack of humour in many (most) subs, because […]
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Video length: the debate
There”s a lot of debate about “how long is too long?” when it comes to digital video length. A lot of research points to viewers having maximum 45-second attention spans, or even less. You”ll find any amount of marketing blogs urging “the shorter the better”. Amid this, Facebook came out and said it was focusing […]
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Power of video: rise of the viewers
There are two types of people who visit your site. There are those who want text. They want to read all the details in words: blogs, case studies, product information. And then there are those who simply want to sit back and watch. Video is becoming an increasingly compelling way to reach audiences and get […]
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The future of Australian SMBs
The rise of freelancing is great news for small businesses. It allows owners to access specialist skills on demand without permanently increasing headcount. Flexibility is no longer enough for many workers – they want total freedom. Nearly one in three Australians did some kind of freelancing over the past 12 months. In 2014, freelancing was […]
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