C2B messaging app URGE is creating a business directory that allows customers to search for a business and text it, providing a real-time messaging service. The growth of internet retail has changed consumers. It’s always on, so shoppers don’t have to wait until business hours to purchase or make inquiries. They’re always “first in the […]
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Why cultivating a fan following makes good business sense
Social media seems like an easy way to connect with customers and update them about your business, doesn’t it? Brands and businesses need to cultivate a loyal community of followers if they’re to have any real impact on social media. This means thinking about what social media is and, above all, being social. It’s a […]
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