Blogger Vanessa Ortero created this infographic showing (predominantly US) news and politics media sources and their respective reliability and bias. It’s an interesting infographic, but it doesn’t display just how extremist the “extreme right” is compared to the “extreme left”. Visually, one might get the impression that right-wing and left-wing are equally as good or as […]
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The current NBN row is as dispiriting as it is unsurprising. For those of us who followed the original project with expectation and excitement, only to see it ripped up and cast aside for the current fiasco, there’s little comfort in schadenfreude. The absolute, utter, failure of the Coalition scheme was wholly anticipated. And the […]
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It’s easy to make New Year’s resolutions for your business – but much harder to keep them. So after resolving to get your business shipshape for 2017, or to grow your profits by a certain percentage, how can you ensure you stick with the plan beyond January? A new year is a great opportunity to […]
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When Buzz Aldrin visited Sydney in 2010, we interviewed him for Sky News Business.
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Controversy and click-bait still cut through. That’s the perhaps unpalatable truth revealed by recent Newsmodo research. Their top performing articles were those with headlines that got “a rise” out of some audiences, making them click through. “It’s critical that all pitches include a ‘controversial’ headline that has the reader click through, but the article itself […]
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Why writers should embrace humour A submissions editor for a literary journal recently revealed on Reddit a list of submissions that editors get sick of reading, as well as things they want to see in submissions. One of these was humour: Humour/wit: there is almost a complete lack of humour in many (most) subs, because […]
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There”s a lot of debate about “how long is too long?” when it comes to digital video length. A lot of research points to viewers having maximum 45-second attention spans, or even less. You”ll find any amount of marketing blogs urging “the shorter the better”. Amid this, Facebook came out and said it was focusing […]
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There are two types of people who visit your site. There are those who want text. They want to read all the details in words: blogs, case studies, product information. And then there are those who simply want to sit back and watch. Video is becoming an increasingly compelling way to reach audiences and get […]
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