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This site contains a portfolio of work by Lisa Creffield. On this page you can find recent blog posts, on Writing there is a selection of articles commissioned by publications and clients, and on Video there are examples of videography work.

5 tips for writing audiobooks

Audiobooks have been described as a "rising star" of the publishing industry. They’re seeing vast growth year-on-year, as people use mobiles and eBook readers to access them. There are many ways to create an audiobook. Text-to-speech technology converts eBooks to ...
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3 reasons to self-publish your book

Have you got a brilliant idea for a book? One of the best, quickest and easiest ways to publish these days is to DIY it. Self-publishing is nothing new - authors including Jane Austen, Martin Luther, Marcel Proust and Virginia ...
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Why are we still putting up with DRM in 2018?

Back in 2007 I wrote about how DRM - digital rights management - was nothing but a pirate's dream: "Digital rights management is great news for video pirates, online and offline. Nothing is more likely to drive people to Bittorrent ...
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Turning train pain to gain

Regardless of whether Sydney train drivers end up striking on Monday or not, it's a great opportunity for companies to finally bite the bullet and trial teleworking. Many Australian firms are still dragging their feet when it comes to allowing ...
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Media bias isn’t equal: there’s no Golden Mean

Blogger Vanessa Ortero created this infographic showing (predominantly US) news and politics media sources and their respective reliability and bias. It's an interesting infographic, but it doesn't display just how extremist the "extreme right" is compared to the "extreme left". Visually, ...
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The depressing debacle of the NBN

The current NBN row is as dispiriting as it is unsurprising. For those of us who followed the original project with expectation and excitement, only to see it ripped up and cast aside for the current fiasco, there's little comfort ...
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Courage and clicks: why controversy works

Controversy and click-bait still cut through. That’s the perhaps unpalatable truth revealed by recent Newsmodo research. Their top performing articles were those with headlines that got “a rise” out of some audiences, making them click through. “It’s critical that all ...
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The importance of humour and wit

Why writers should embrace humour A submissions editor for a literary journal recently revealed on Reddit a list of submissions that editors get sick of reading, as well as things they want to see in submissions. One of these was ...
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Video length: the debate

There"s a lot of debate about "how long is too long?" when it comes to digital video length. A lot of research points to viewers having maximum 45-second attention spans, or even less. You"ll find any amount of marketing blogs ...
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Power of video: rise of the viewers

There are two types of people who visit your site. There are those who want text. They want to read all the details in words: blogs, case studies, product information. And then there are those who simply want to sit ...
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