The importance of humour and wit

Why writers should embrace humour A submissions editor for a literary journal recently revealed on Reddit a list of submissions that editors get sick of reading, as well as things they want to see in submissions. One of these was humour: Humour/wit: there is almost a complete lack of humour in many (most) subs, because […]

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Video length: the debate

There”s a lot of debate about “how long is too long?” when it comes to digital video length. A lot of research points to viewers having maximum 45-second attention spans, or even less. You”ll find any amount of marketing blogs urging “the shorter the better”. Amid this, Facebook came out and said it was focusing […]

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Power of video: rise of the viewers

There are two types of people who visit your site. There are those who want text. They want to read all the details in words: blogs, case studies, product information. And then there are those who simply want to sit back and watch. Video is becoming an increasingly compelling way to reach audiences and get […]

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The future of Australian SMBs

The rise of freelancing is great news for small businesses. It allows owners to access specialist skills on demand without permanently increasing headcount. Flexibility is no longer enough for many workers – they want total freedom. Nearly one in three Australians did some kind of freelancing over the past 12 months. In 2014, freelancing was […]

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Could Artificial Intelligence Help Your Law Firm Deliver Better Value?

Advances in automation are empowering lawyers to cut down on labour-intensive, repetitive tasks and instead focus their skills on higher-value work. Now, artificial intelligence (AI) is making this automation much more sophisticated, from error checking to responding to human queries. Here’s how this cutting edge technology can help you and your law firm deliver better […]

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3 cool uses for Scrivener

Scrivener for iOS is finally out so here are 3 ways – other than for novel writing – that it has become a vital tool for me. 1. Collating articles A .scriv file is a wonderful way to collect and archive articles, whether older ones or current articles. You can drag in Word docs and […]

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